Currently Boeing is using Social Network Marketing on their own site, on the machinist union sites and other sites to try to convince their employees to vote against the strike proposal in the current conflict.
Maybe it's more organized than I believe. But I believe that they at current level haven't identified this as a Social Network Marketing from their side.
There are many people around internet that could have helped them give this a real push.
But this is already an identified activity, probably open and with good intentions, usually campaigns like that would be difficult to spot or understand the intention behind.
Read more about the conflict.
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