This is organized trough peoples contact lists and social networks. It used by some companies/individuals reaching out to groups of people to attack competition or market their own brand or idea. Often connected to smaller companies which has brands close to bigger companies.
The smaller / middle sized region based companies is often the target.
It is organized by some people who are using the Internet in different way to create income. They are often using networks as their main income tool. They have large lists of people and many different spots on Internet to rally campaigns both online or off line. To recruit more people or simply do a payed activity.
Often it is very difficult to see what it is all about, except from discrediting a brand or company. You can come pass this in "Real Life" or on the networks. Directed by maybe 2-3 from start using a multilevel contact- net to reach maybe 10 000 or 100 000 in a region or many more all over the world. We are just seeing the beginning and it will grow. Nothing can stop this except the people on the lists.
I have come passed some traces of direct payment. Sometimes these people just use an attack which they know will gain sympathy to expand their contacts and reach. Then later use the network and reach to market some ideas which will generate income to them.
These "preachers" often call themselves "free mentors". Manipulation isn't a bad word in their word; it's just a prolonged arm of sales. Some openly use this word and thinking while "brain hacking" when in direct contact with their closest level.
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