I am not sure how much the republican PR companies watch what Obama and Obama- supporters are "loading up with" on the Internet. But Michael Moore have been leaving traces of using IT; socially (Social IT) to help Barack Obama. So maybe Lieberman started directing that before Michael Moore could "do his thing".
The Social IT format suites Michael Moore much better than Lieberman and the republicans. As you can see with the above YouTube video the channel on YouTube are "ready to fire", and so will the new free video on this site from Michael Moore be on 23th of September.
You can also find traces in many other social arenas online(here on Facebook), lining up for "Social Network Marketing". So "enjoy" and remember use your own filters on everything.