 © Ivonne Wierink|Dreamstime.com | It is obviously happening, opinions is created online, engagement is set online and politics is moving online. So is media's attention. |
Why should they continue to watch old channels when it's usually the broad masses people's views and opinions on a issue decides the direction it will take.
That direction you can pick up within minutes on different social networks & sites like YouTube, CNN IReport, FaceBook and others.
So as a news bringer "catch the ball" and "throw it out there" and it will roll all over the internet or just simply deflate within minutes. Then and there the opinions will be formed by large groups of people getting engaged, researching and discussing.
In that context, more or less like the first businesses "threw up a homepage" in 1996-2000 the Norwegian prime minister has opened his page on FaceBook. But I bet they haven't yet decided on any strategy or put some resources on how to REALLY use it. This VG article.
This lack of insight in what is going on has been questioned by one politician from the same party. This VG article.
The prime ministers approach is completely different from Obama which in a large scale have grown to use the Internet in a broad way. More belove video.
In the future it might be that pressure groups will have to move out of the governmental arenas and into the people's arenas.
This is the new situation for commercial interests, media and politics. This has happened in only a couple of years in many countries around the world.
The torch-relay, Olympics, Tibet and Obama is just a beginning.
Personally I have enjoyed the company of many in the middle of this the last half year. I will bring you insight to the research, tools and knowledge from myself and others in the middle of this.
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