"This is the Future" - to - "key opinion leaders"

Virginia Tech is planning a campaign where they will try to reach "key opinion leaders" in their focus regions. You can read more about the campaign in this article. They have set up a site "thisisthefuture.com" and are reaching out trough FaceBook and MySpace ads. These ads can be configures, as we all have experienced, towards a specific target group.

But it looks like they are not planning to use, or at least "tend to" some of the basic possibilities which is available within these sites. Mentioning, pages, groups and applications. Instead these functions is filled with individuals remembering the Virginia Tech massacre and showing support to the school team. The largest of those groups on FaceBook contains almost a quarter of a million people paying tribute to the victims.

Hopefully they have this in mind. People will end up on these groups when they search. Maybe the best way to handle this would be to reach out to the groups and people in there. Some would say it's better to let it be; who knows?

Also on YouTube there is much remembering among other this video.

More than 2000 topics and probably 30 0000+ postings with comments from people remembering in just some of the groups.

The world has gotten much smaller and closer with the Social Networks.